About Us Our Strategic Aims Our Strategic Focus Our vision is of lives and communities improved by people being more active. Our Strategy, built on insight, is for the period 2022-2024. It aims to improve health, happiness and wellbeing by supporting people to be active, in a meaningful way through programmes, events and influencing policy. Our purpose is to connect, deliver with impact, and influence, to be an enabler for the geography of Cambridgeshire and Peterborough.Living Sport will do this by: Working as a system partner to understand and influence where physical activity can add most value Working collaboratively with strategic partners to deliver shared values and objectives Championing inclusivity, addressing inequalities and removing barriers Putting place and people at the heart of what we doing using insight and consultation Learning through insight, knowledge management and dissemination Targeting and prioritising geography and need based on tackling inequalities Our Values Passionate about what we do Striving for excellence Making a positive impact Working collaboratively For a copy of our Strategic Plan 2020-2024 please send us an email request. Manage Cookie Preferences